PRESCRIBE A HEALTHY WINTER FOR YOUR BRAND

 

Winter is the key time to target consumers with busy lifestyles who need faster, easier and more convenient access to Over-The-Counter and prescription medicines. It's no wonder your local supermarkets have grabbed a huge slice of the market by providing pharmacies in many of their stores, capitalising on shoppers requirements to get everything under one roof.

 

Redbus Outdoor has developed a specific campaign designed to deliver exactly these stores... please read on! 

CLICK HERE To request information about the Redbus In-Store Pharmacy Campaign

 

 

COLD & FLU IN THE WINTER   O-T-C medications now account for about £2 billion of the £11 billion spent on medication in the UK.   £118.5 Million is spent in the cold and flu category during winter.   Sales of O-T-C medicines are now equivalent to a third of the NHS drugs bill.

DO YOU KNOW?...    ...There are 274 in store pharmacies in Sainsbury's and Asda stores on a national basis.   ...Redbus Outdoor have created retail media campaigns that drive sales of on the shelf healthcare products available across Sainsbury's, Asda, Somerfield and Tesco.   ...Redbus Outdoor have opportunities to target both supermarket and convenience shoppers during their different shopping missions.

 

WHAT'S THE SIZE OF THE PRIZE? Grocers share of over-the-counter is 43.6% currently (Retail Basics).   Key drivers to purchase in supermarkets are price  and convenience, (location and opening hours etc.).   Grocers are making O-T-C an increasingly competitive marketplace.   47% of shoppers purchase healthcare products in supermarkets

THE IDEAL PRESCRIPTION! CLICK HERE FOR DETAILS OF THE IN-STORE PHARMACY CAMPAIGN   The In-Store pharmacy campaign delivers targeted and effective in store coverage in supermarkets that have a pharmacy.   Make sure your brand is front of mind whilst shoppers are in these stores. Don't catch a cold this winter!