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As the first boot camp for the web obsessed opens in South Korea, IAB web manger Ben Butler discusses the importance of online to the 'born digital' generation and what this means for marketers.
Click here to read the full article |
The online audience
Search engine 'Asks' users to regulate their own privacy
The search engine Ask has leapt ahead of other search engines by adding a feature called AskEraser that allows users to delete all of the queries they've made on the Ask servers. Personal data being stored online is a hot topic at the moment and this level of control is an exemplary example of keeping the user in control.
11 Dec
For more information on AskEraser, visit BBC News
Search
Search and brand go hand-in-hand
A Google sponsored study that includes eyetracking has shown that search engine results at the top of organic and paid search listings has significant impact on people's brand perception.
11 Dec
For full information on the white paper, visit the Enquiro Research website
Music
Music industry to sound the charge on mobile internet?
An article on the BBC website certainly offers a convincing argument as to why the music industry should be embracing mobile marketing. Evidence from Japan is cited - the country that has adopted mobile internet into their daily lives already. A must for anyone wanting to monetise music online.
8 Dec
To read the full article, visit the BBC Click website
TV
BBC, ITV and Channel 4 team up - single player on the way!
The big three have acknowledged that a single online media player is beneficial to all and its development is already underway. All three launched individual players last year but realise that to maximise control and appeal a single player to access all channels is far more appropriate.
7 Dec
For more information, visit the FAQ on the Guardian website (free registration required)
First ever study to explore the effectiveness of using TV and online together
Thinkbox and the Internet Advertising Bureau (IAB) - the UK marketing bodies for commercial TV and the internet, respectively - have announced they are joining forces to undertake a unique new research project.
7 Dec
For more information, visit the IAB site
Free TV and music distribution on social networking site Bebo
As part of its new media channel, Bebo will offer free programming provided by the likes of BBC, Channel 4, BSkyB and Endemol in the UK. This is significant because these companies have also been establishing their own distribution channels.
13 Nov
For more on free msic and tv on Bebo, visit the Guardian website (free registration required)
B2B
IAB carries out B2B email marketing research
IAB's B2B Council, a panel of industry experts, in conjunction with partner organisations has launched a global survey investigating the B2B email sector. It is completely anonymous and should take no longer than 5 minutes to complete.
11 Dec
If you pay for or send out B2B email campaigns please complete the survey now
Web 2.0/ social networking
Dotcom Bubble 2.0: The Musical
Are we heading for more dotcom bubble poppage? Probably not, but one web two point naughter has highlighted the possible dangers of overvalueing high profile social networks.
7 Dec
To watch the video, visit The Register
Red in the Facebook? Backtrack on advertising model
Founder Mark Zuckerberg has had to apologise to Facebook users after ruining Christmas surprises by telling people what their friends have been buying. This is an advanced advertising model that allowed users to opt-out. It has now been changed to opt-in.
6 Dec
For more information on Facebook's latest advertising system, visit BBC News
Mobile
IAB unveils mobile initiatives including research, events, reports and dedicated mobile website
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
27 Nov
For more information and to download the mobile report, visit the IAB site
Time to jump over the measurement hurdle for growing mobile advertising
A study into emerging media has shown that education and measurement are key to growth in the mobile market. This information echoes a report carried out by the IAB in November into mobile advertising.
24 Nov
For more information on measurement and emerging media, visit MobiAdNews
Broadband
Broadband Europe - a breakdown of European internet access
90% of internet access in the UK is via broadband, but less than 70% of people are actually online. However, this is far above the European average and numbers are still growing. Interesting? We think so.
4 Dec
For the full European breakdown, visit BBC News
Online awards and events
IAB Events
IAB Internet Marketing Seminar: Digital Innovations
16 Jan
Have you got a new and innovative product, original service or even brand new marketing theory you would like to come and present at our Digital Innovators evening? Each company selected to take part will get ten minutes centre stage to pitch their heart out to our audience and panel.
To book your tickets, visit the IAB website
External Events
Media Summit 2008
16 Jan, British Film Institute, Southbank
The Media Summit ensures excellent coverage of speakers pre and post conference, and draws a 300 strong crowd of the industries finest individuals.
For more information and to book tickets, visit the Media Summit 2008 Website
Technology for Marketing & Advertising
12 - 13 Feb, Earls Court 2, London
Do you implement a direct marketing or digital campaign, or build your entire marketing strategy? Find all the tools, techniques, knowledge and strategic insight to ensure your marketing and advertising campaigns are a success.
For more information and to book tickets, visit the website
Search Engine Strategies London Conference and Expo
19-21 Feb, Business Design Centre
Delegates are invited to focus their attention on Search Engine Marketing (SEM) - organic and paid. This four day multi-track event includes presentations and panel discussions from acclaimed industry experts; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2008.
IAB Members Receive 10% off when you use the code '10IAB', save £100 from now until Fri, 1 Feb by visiting the Search Engine Strategies website
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Winner
Nature Speaks
When we got the 'greener travel' brief from Virgin Trains and saw the statistics about how environmentally friendly they were compared to planes or cars, we started thinking 'if the environment had a voice, what would it be saying to us about the way we travel in the UK?' And that led us to create actual characters for different flora and fauna.
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Runners up
Condom Essential Wear - Summer
Cocoon
For more information visit the creative showcase website |
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