Entertainment

	Online creative
	Global snapshot Member news Featured member

	Been forwarded this email by a colleague? Get your name on the IAB distribution list by entering your email address here

	Google's Empire is rivalling Ancient Rome in terms of the speed it is expanding. In September they announced the launch of their Google News Archive Search. Newspaper articles from the last 200 years have been digitised and can be explored using the new web-based tool. BBC, September 6

	Yahoo! Have launched their Yahoo! Answers social search service allowing uses to ask other users' advice. Whether it's a good restaurant or an international Rolling Stone you are after the service will find it by tapping into the hugely popular Wiki, collaborative nature of today's internet Media Guardian, September

	The BBC and Microsoft have signed a non-exclusive agreement to work together to explore ways of developing the corporation's digital services. Within the "memorandum of understanding" plans for fully embracing the web 2.0 generation of the internet and ways to share content in the future will be looked at. BBC, September 28

	B2B updates The IAB has launched a new b2b update email service that focuses on a different online discipline and its opportunities for the b2b maket each month. Sign up to receive this here

This month's featured IAB members are...

New Media Maze are a full-service digital launch marketing specialist based in Hoxton Square, London. They were founded in 2000 as a one-stop-shop for clients, allowing them to draw on modular or fully integrated launch marketing services including Online PR & Promotions, Online Advertising Production, Online Media Planning & Buying, Viral Marketing, Web Design, Email Marketing, Mobile Marketing, Search Engine Marketing and Community Marketing. They are proud to work with some of the world's leading global entertainment companies such as Universal Pictures, 20th Century Fox, DreamWorks, EMAP, Activision and Electronic Arts. Recent account wins have included The Disney Channel, Entertainment Rights and BT. Visit the IAB membership directory to find out more and to contact New Media Maze If you are an IAB member get your company profiled by emailing Ben

Historically the second half of 2006 will come to be regarded as an important time for the internet. Indeed, with all the big money deals and major cross-sector partnerships that have taken place there has been talk of a second dot com boom. Of course this time around the companies involved have crucially all proven their worth as successful thriving enterprises with audiences of millions before the big money began flying. These are exciting times indeed.

In this month's click-thru we have a comment piece from our head of marketing Kieron Matthews, who has tapped into his digital agency pedigree to bring his guide to great online creative. Of course there are all the other stories that made the headlines in September too. Enjoy!

Kind regards



Guy Phillipson
IAB, CEO

Your guide to great creative by Kieron Matthews Kieron Matthews the IAB 's head of marketing has drawn on his digital agency pedigree to bring you his definitive guide to creating successful internet marketing. Get creative with Kieron here

The online audience

Internet stamps its revolutionary mark on the postal service Royal Mail have introduced an internet stamp-printing service that they have described as the most significant change to the postal service since the inception of the Penny Black 166 years ago. Instead of conventional stamps, customers can now pay for postage online and print a unique barcode directly onto a label or an envelope. Times online, September 19 Read more on internet stamps on the Times online New version of Firefox allows anonymous web browsing Those privacy conscious internet lovers amongst us may be interested in a new modified version of Firefox that allows the web to be browsed anonymously. Created by a hacking group, the Torpark browser uses its own network of routers to make the traffic internet users generate anonymous. BBC, September 20 Read more on Firefox's Torpark browser on the BBC Broadband rather than beach-bound for internet companies in summer 2006 The Media Guardian has produced a handy article outlining what a busy summer it was for internet deals. It seems the bad weather of August left new media companies with little else to do besides rubber stamping multimillion dollar deals enabling them to cash in on the web 2.0 generation of internet services. Media Guardian, September 1 Read more on the summer's wheeling and dealing on the Media Guardian (registration required) Are you doing Google's job for them? You are Google. You are one of the biggest, most influential companies in the world and you want to label all the images on the internet. Do you invent a whizzy bit of kit to do it for you? Of course you don't, you get the legions of internet users to do it for you and call it a game! The Google Images labeler is the latest addictive game on the web and we can now all say we work for Google! BBC, September 13 For more on the Google Images Game visit the BBC The internet gets political It seems crazy that as an unrivalled, two-way communication medium that politicians haven't embraced the internet before now. This seems set to change. David Cameron last month unveiled his plans to harness the power of online to reach out to the blogging generation - disaffected and disconnected from mainstream politics. Let's hope he is more successful than David Miliband. Media Guardian, September 30 Read more on web-cameron on the Media Guardian (registration required) Miliband's interactive environment initiative withdrawn after considerable 'loser'-generated content We are great advocates of user generated content and web 2.0, but every so often people spoil the new internet democracy. Case in point: David Miliband the Environment Secretary kindly created an interactive website where voters could make suggestions on the Government's position on the environment. Within hours it had to be withdrawn as people were just not taking it seriously. The complex question of "what tools can be used to deliver the environmental contract?" met with the response: "Spade, Organic Yoghurt Stirrer, Old washing-up liquid bottle, Sticky Back Plastic." Times online, September 2 For more on Miliband's online initiative, please visit the Times online It's official. Christmas has started It's October. That means just one thing. The Christmas season has begun, hooray! As early as last month Handbag.com launched a gift guide service that is intended to take the stress out of Christmas. The internet's influence on gift buying this year is set to reach record-breaking proportions, but does it really have to happen whilst the leaves are still green. Brand Republic, Sep 14 For more on Handbag kick-starting Christmas, please visit Brand Republic

Entertainment

Music

YouTube going underground to locate next big musical talent Not content with cornering the video sharing market, YouTube is now looking to become the discoverers of the next big music act. YouTube Underground is a new promotion that has been launched to discover unsigned bands and artists in the US. Musicians are encouraged to submit videos and the YouTube community will vote for the best song, best music video, best live performance and best creative work. Revolution, September 20 Read more on YouTube's 'Underground' competition on Revolution

Online communities

Radio Times becomes a resource for the best online video Radio Times online has revamped its website to feature blogs and a weekly guide to help people find the best video and audio content on the web. The guide will direct users to the best clips on video sites like YouTube, Google Video and iFilm. Brand Republic, September 27 For more on the Radio Times' online guide, please visit Brand Republic Microsoft gets on its soapbox to challenge YouTube YouTube's as yet unchallenged dominance in the video sharing market may be under threat with the launch of Microsoft's Soapbox. Services from Google, Yahoo and AOL have so far failed to dent the massive YouTube audience, but will Soapbox be different? Times online, September 19 Read more on Microsoft's YouTube challenger at the Times online Don't forget Flickr With the focus very much on the MySpace, Bebo and YouTubes of internet community sites, it's easy to forget how popular the originals of the sector still are. The Media Guardian recently wrote a profile of photo sharing website, Flickr. Fears of the site being a place where you are bombarded with snaps from peoples' holidays are unfounded as the quality of the photographs on display continues to impress. Media Guardian, September 21 For more on Flickr, please visit the Media Guardian

Video

Apple aims for core of consumers' home entertainment systems Not content with ensuring that they have one of their products in seemingly every persons' pocket on the planet, Apple have announced a new product that they hope to see at the heart of consumers' home entertainment systems. With the temporary name iTV, the plug-in hardware will stream music wirelessly between televisions and computers. BBC, Tuesday September 12 Read more on Apple's iTV on the BBC

Mobile

T-Mobile and EMI team up to offer free music videos on mobile phones T-Mobile is trialling a new initiative that will see music videos from EMI artists made available for free on mobile phones. The videos will be paid for by advertising, explaining the presence of mobile advertising company, Rhythm NewMedia as part of the trial. Media Guardian, September 11 Read more on T-Mobile's new music video initiative, please visit the Media Guardian (registration required) Virgin Mobile gears up for the launch of its TV service Virgin Mobile are set to release their long awaited broadcast mobile TV service in October. VMTV will enable Virgin customers to watch ITV1, BBC1 and E4 programmes and listen to hundreds of digital radio stations on their mobiles. Media Guardian, September 8 For more on Virgin Mobile's TV service, please visit the Media Guardian

Broadband

Ofcom making tracks to allow satellite powered broadband on trains Ofcom published plans in September that will enable train passengers to access reliable broadband connections via satellite. A new type of spectrum license has been made available by the regulator that permits train operators to install "satellite earth stations" on trains. Computer Weekly, September 12 For more on Ofcom's spectrum license, please visit Computer Weekly

Online Creative

Online campaigns

Fighting talk from Amnesty International's online anti-domestic violence campaign Amnesty International are using an online video ad as part of its "Stop Violence Against Women" campaign. Described as "Fight Club-meets-Raging Bull," the gruesome video will raise awareness of domestic violence against women. Media Guardian, September 7 Read more on the Amnesty International online campaign Final Lemony Snicket bool places "prime importance" on website The promotion of the final book in the Lemony Snicket 'Unfortunate Events' series will have a website, www.unfortunateevents.com at its centre, featuring interactive features such as e-cards. forums and games. Douglas Coates from ArtScience said: "We believe this is a landmark campaign for the launch of a children's' book and the web site is of prime importance to the success of the whole initiative." Revolution, September 8 Read more on the Lemony Snicket campaign on the Revolution website Penguin p-p-p-picks up AOL webcast to promote new Jamie Oliver book More books. Online advocates Penguin are again using the internet to market a new release. The latest Jamie Oliver cookbook, imaginatively entitled 'Cook With Jamie' will be promoted using a webcast - featuring cooking and a webchat, on AOL UK. Brand Republic, Sep 25 Read more on the Jamie Oliver campaign on brand Republic Audi search for established musical talent to soundtrack new TT podcast Audi appear intent on using a digitally led campaign to launch its latest TT model. The automotive giant has been in talks with major music acts to create podcasts featuring original content as part of the campaign that will feature little conventional advertising. Brand Republic, 26 Sep For more on the Audi TT campaign, please visit Brand Republic BBH move online... Literally Now that's what I call online advertising! Trailblazing advertising company BBH have opened a virtual advertising agency within virtual reality world/ community site/ commerce environment/ MMORPG, Second Life. BBH were keen to tap into Second Life as it offers such an array of internet opportunities. Media Guardian, September 29 For more on BBH's virtual advertising agency, please visit the Media Guardian site

Online awards, events and polls

AKQA have won August's Creative Showcase Award for their 'Results for real life' campaign for Yell.com. The integrated campaign focuses on the core concept of 'local knowledge' and uses location-based digital outdoor concepts, online advertising, posters, TV sponsorship and cinema to introduce Yell.com's new strapline, 'Results for real life'. Visit the Creative Showcase site for more information.

Visit bannerblog to view a gallery of all the latest online creative

Advertisers can still book their places at IAB Engage 2006 and join James Murdoch and Terry Semel at the definitive marketing conference of the year November 14 bfi London IMAX Cinema, Waterloo

Global snapshot

Online travel and leisure market to be worth $2billion by 2008 Online leisure/ unmanaged business travel gross bookings in India totalled $295million in 2005 and is set to grow seven times larger and be worth over $2 billion by 2008. These are the findings of a new report by PhoCusWright called "The Emerging Online Travel Marketplace in India". eMarketer, September 11 For more on the internet travel market in India, please visit e-Marketer US Amazon launches download service The US branch of original and still the best ecommerce site, Amazon.com has launched Amazon Unbox, a digital TV and film download service. Programmes and films from major Hollywood studios and TV channels can now be delivered direct to users' computers. BBC, September 8 For more on Amazon Unbox, please visit the BBC If this is your first Click-thru and you would like to see what you have been missing, or if you would like to revisit past stories, please visit our newsletter archive in the members' area on the IAB website.