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Welcome to November's Click-thru, your indispensable round-up of the latest online industry news, brought direct to your inbox from the Internet Advertising Bureau.
We are delighted that the major talking points in online marketing last month came from our first annual conference, Engage 2005. Our keynote speakers, Bill Gates, Sir Martin Sorrell and Lord Puttnam all had insightful predictions about the future of the industry that have been making the headlines since.
Else where in the news, women have begun embracing the digital music boom, blogs are becoming recognised as a complimentary channel to traditional news, Tesco are offering an online try before you buy movie initiative, broadband will soon be delivered by airships, I kid you not and Britons admit to the major benefits of shopping online - you can do it drunk and in a state of undress... This country!
As always, I hope you find it a valuable and enjoyable addition to your inbox.
Kind Regards
Guy Phillipson, CEO, Internet Advertising Bureau
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At our Engage 2005 conference, Bill Gates said, "the future of advertising is the internet". Within the next ten years traditional media will be delivered through the internet, making the debate about internet versus non-internet obsolete.
IAB, October 28
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At the same conference, Sir Martin Sorrell warned that traditional media owners were failing to understand and adjust to the digital age.
IAB, October 28
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A third of young people connected to the internet at home have their own website or post blogs, according to an ICM poll for the Guardian
Guardian, October
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73% of Britons now connect to the internet using broadband, an increase of 59% compared to last year, according to research from Nielsen//NetRating
Netimperative, October 18
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The internet has grown more in 2005 than at any other time, according to monitoring firm Netcraft. 17 million new sites were added in the year to October
BBC, October 10
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Google UK accounted for 63% of all searches by British users in September according to Hitwise UK figures. 94% of all UK searches were powered by Google, Ask, Yahoo! and MSN combined
Netimperative, October
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Online audience behaviour
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One million videos sold through iTunes in just 20 days
Within just 20 days of Apple making video downloads available through iTunes, they have sold more than one million of the music videos, Pixar short films and TV shows. The service launched on October 12, offering a range of downloads for £1.89. Apple CEO, Steve Jobs said : "Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads."
Netimperative, Nov 1
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Brits shop online, wearing nothing but beer goggles
At the IAB we promote the importance of advertisers knowing the behaviour patterns of the online audience, but it turns out you can know too much. According to new research from Conchango, 6% of Britons know someone who has shopped online in a state of undress. Also 7% know someone who has made an online purchase whilst under the influence of alcohol.
Netimperative, October 31
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Radio 2 online looks to the 'Evans'
Radio 2's online audience has been boosted by the return of the BBC's prodigal son, Chris Evans. Since the DJ's new show launched on September 17 he has generated 250,000 page impressions and his shows have been downloaded 28,000 times.
Brand Republic, Oct 26
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Britain is becoming a nation of 'diggers'
The growing popularity amongst Britons of using the internet to facilitate creativity and hobbies is increasing all the time according to Yahoo! commissioned research. 67% of consumers said they wanted much more information about subjects that interest them, to aid the social phenomenon that has been named "digging".
Netimperative, October 24
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Internet helps monkeys to the top of the tree
The marketing power of the internet has helped the rock group, the Arctic Monkeys, achieve a number one single with their debut release. I Bet You Look Good On The Dancefloor was propelled to the top of the charts by a fan base built up online.
BBC. 23 October
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Her-Tunes; women embrace the digital music revolution
The image of the ipod widow, unable to drag their man away from iTunes is a thing of the past. The British Phonographic Industry (BPI) has recorded a 700 per cent increase in women downloading music. Women's digital music spend has soared in the last year to account for 31 per cent of the legal download market, up from just 4 per cent last year.
Times online, Oct 15
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UK searches for virus online in wake of bird flu panic
The bird flu panic that was front page news in October provoked a 200% increase in online searches for the virus in just one week, according to internet monitoring company
Hitwise.
Netimperative, Oct 17
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Online news becoming the businessman's media of choice
Businessmen are choosing the Times online as their media of choice, as they become less likely to read newspapers compared to two years ago according to the UK's British Business Survey from Ipsos.
Brand Republic, Oct 12
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The UK downloads and loads
As global recorded music sales dropped 1.9% to $13.2bn year on year to June 2005, digital music sales more than tripled for the same period, now totalling $790m, according to projections from the International Federation of the Phonographic Industry
FT, October
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Weblog feature of Sky News' Live at Five
As part of the ambitious relaunch of Sky News, the Live at Five show hosted by Jeremy Thompson will include "the first weblog written by a UK news presenter as part of the show." The fact that a blog is being used as a way of promoting the major relaunch of a media giant is a sign of how important online journals have become.
BBC, October 24
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Yahoo! includes blogs in news search service
Yahoo! has also recognised the blog's potential as a complimentary information channel for news services, by supplying relevant blogs alongside traditional news as part of its news search function.
Brand Republic, October 11
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| Broadband |
BskyB takes steps to becoming major broadband supplier
BskyB is the latest traditional media company looking to move into online, after bidding for Easynet the high-speed ISP. Easynet uses the local loop unbundling process that enables them to offer their own internet services to homes and businesses, whilst only using BT's telephone exchanges.
Media Guardian, October 18
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The skies no longer the limit for broadband connection speeds
Homes and businesses could soon be receiving super-fast broadband connections of 120Mbps, beamed from airships in the stratosphere within the next three to five years. Successful trials of the technology have already taken place in Sweden, led by researchers from the University of York.
BBC, October 19
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Hi-Ho, Hi-Ho, broadband's made Disney online audience grow
A new survey from Nielsen/NetRating into the proliferation of broadband and its impact on brands' websites has revealed that Disney, Blogger and MyOffers have experienced the greatest growth in broadband audiences in the last year.
Netimperative, October 18
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ITV begin piloting broadband TV service
ITV is the latest broadcaster to begin trialling an on demand local television service. The service called ITV Local is available for free to all broadband users in the Brighton and Hastings areas and has seven channels offering news, weather, local news, music, what's on guides, classified ads, short films and entertainment.
Netimperative, October 20
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| Online awards and polls |
Internet all yellow, as Coldplay clean up at Digital Music Awards
Coldplay have added to their not inconsiderable awards tally by winning three Digital Music Awards for their website, Coldplay.com. The band was awarded for recognising the internet's potential for promoting their music and creating a fan community. They picked up the people's award for best official site, best digital community and best digital marketing campaign for new album X&Y. Chris Martin's band were pipped to the title of best online band by cartoon band Gorillaz.
BBC, October 19
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Glue has won Creative Showcase for October with the Royal Navy recruitment campaign. The campaign uses an in-depth illustration style in a series of banners, skyscrapers and rich media formats. The campaign is aimed at 15-20 year old males and capitalises on the popularity of gaming within this age group in order to engage its target audience, by using interactive formats, including a skyscraper in which the user is challenged to land a Merlin helicopter. The use of the line 'find your position' plays on both the user's 'mission' and the career opportunities that the campaign focuses on. Glue's brief was to highlight the availability of essential but less well-known jobs in the navy such as engineers, pilots and chefs.
For more information and to view the campaign in full, please visit the Creative Showcase website
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The price is right for Norwich Union viral campaign
Norwich Union is using a kitsch 70s gameshow viral email to encourage people to apply for its policies on the internet. The interactive show hosted by perma-tanned Adam Zapple offers players the chance to win a luxury holiday if they answer questions correctly. The viral element of the email is heightened by the fact you can win extra spending money for the trip if you compare their performance with a friend.
Revolution, October 24
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The Channel 4 viral
To showcase great online creativity, Channel 4 has launched a competition to find the best viral ad of 2005. The competition is open to everyone and entries can be submitted online at Channel 4 until December 5. The public will then vote for their favourite viral ad of 2005 .
Netimperative, October
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| Microsites |
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Shakespeare on line
The BBC's Shakespeare season that kicked off with the updated version of Much Ado About Nothing on Monday is being backed with a fully interactive website. A gothic murder mystery game will allow users to explore Shakespeare's works whilst attempting to prevent nasty deaths. Visitors to the site can also play with Shakespeare's language and analyse his texts.
Brand Republic, October 24
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Online campaign for Buffy creator's film shows first nine minutes of film
The online campaign for Buffy the Vampire Slayer creator, Joss Whedon's new film, Serenity allows viewers an exclusive preview of the first nine minutes of the film. The site also enables fans to ask questions to Whedon and the stars of the film.
Brand Republic, October 11
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| Video |
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Try before you buy on Tesco DVD titles
Tesco has teamed up with Fox Home Entertainment to show film trailers on its website. As part of a promotion to boost online DVD sales this Christmas, customers on the Tesco site are able to "try before you buy" by viewing snippets of the latest Fox titles.
Revolution, October 26
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2006: A downloadable film odyssey
Feature films are likely to be available for download over the internet within six months, according to Bob Wright, the chairman of NBC Universal. He predicts the major Hollywood studios will follow in the footsteps of the record industry and offer films on demand, online.
Times online, October 05
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Blinkx and you'll find it
The video search service, Blinkx, launched MyBlinkx TV in October, a service that finds the most relevant video clips in response to search queries. All the words within the clips are read by speech recognition software and those that match the search are displayed.
NY Times, October
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Ikea take over Wanadoo for the day
Ikea began its Christmas push in November with a day long take over of the Wanadoo home page. The homepage text was coloured the familiar Ikea blue and yellow and MPU's displayed Ikea ads throughout the 24 hour deal. Dave McCall, ad sales director at Wanadoo said, "Homepage takeovers are now a viable alternative to press and TV ads in terms of audience size... By building in the extra element of interactivity you also add value. TV and press can't offer that."
NMA, November
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Online shopping environment makes us spend more money
Research from Conchango has revealed that a fifth of consumers prefer shopping online as they are able to avoid 'pushy sales staff'. Importantly 11 per cent of those questioned said the online shopping environment encouraged them to spend more money than on the high street.
Netimperative, November 1
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UK cosumers shop around the clock
Research published by the Henley Centre, commissioned by BT, has shown that UK consumers, despite increasingly shopping outside of normal business hours, still demand the personal touch. Online banking, shopping and other on demand services are fuelling the growing demand for 24/7 services. 15% of shopping now takes place between the hours of 6pm and 9am.
Netimperative, October 20
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Hooch site proposes engagement to female audience
A new female orientated website has been launched by the fashion label, Hooch. A variety of features and interactive elements have been incorporated into the site to engage the customer and showcase the brands fashionable streetwear.
Revolution, October 20
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Ebay user sells all worldly possessions
eBay seller Steven Hartwright has sold all his possessions to personal finance website, Motley Fool, to get himself out of debt. Motely Fool stepped in to help Hartwright, when they discovered he was a member and had seen he had had two similar auctions fall through at the last minute.
Netimperative, October 18
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Ebay launches charity service
Ebay have expanded their charity work, by launching a service for charities to sell second hand goods online. Listing fees will still have to be paid by the charity, but the auctioneer will donate all the final value fee back once the sale is complete. Also sellers on ebay now have the option to donate between 10% and 100% of their final sale price to charity.
Telegraph, October
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| Member company news |
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Google reach first base
Google look set to challenge eBay in the classified advertising service, after a 'Google Base' was put online. The site is in the early stages of development, but Google confirmed the site is genuine. The tester site hinted that the service would offer a range of advertising, including cars and party planning.
Brand Republic, October 26
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Google launch free Wi Fi service in San-Fran
Google has launched a free wireless internet service as part of their latest move into the telecoms sector. Plans for Google Wi-Fi follow on from Google Talk, their free internet telephone service that had such an impact on the telecoms industry. Initially just San Francisco will have the service, but it has been predicted that this is just the foundations for a wider launch.
Times online, October 4
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Yahoo and Google on the same page
Yahoo! is looking to rival Google's controversial book digitalisation initiative, by working with the Internet Archive at the University of California amongst others to make archived books around the world searchable through any search engine.
News.com, October 2
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The world in a search engine by 2310
Google will fulfil their mission of indexing and making all the world's information searchable by 2310. Google's Eric Schmidt said of the five million terabytes of information in the world, just 170 have been indexed by Google so far.
The Register, October 10
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Global snapshot
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The Germans beat us again... this time in online shopping
A new survey from ACNielsen has revealed that Briton's online made an average of six purchases in September, above the European average of five. Only Germans buy more online than their British counterparts, as there are stricter shopping restrictions on the high street, driving them online.
Times online, October 19
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Philadelphia to become first big "wireless city" next year
Following on from the story about Google offering free Google in San Franciso, Philadelphia is set to become a "wireless city" next year. America's fourth-biggest internet provider, Earthlink, is to provide the entire city with wireless fidelity, in a move that could cost cable, telephone and internet companies billions.
Times online, October 6
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