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IABs around Europe
If you are not a member of IAB Europe or a national IAB and would like to join, please follow the links below to your national IAB or register today here for IAB Europe.
• Austria
• Belgium
• Czech Republic
• Denmark
• France
• Finland
• Germany
• Greece
• Italy
• Netherlands
• Poland
• Slovenia
• Spain
• UK
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About this briefing
You've been sent this briefing because you've told us or you're interested in interactive advertising. You can unsubscribe at any time by clicking on the 'unsubscribe' link below.
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Interactive Advertising Bureau Europe
26 Avenue Livingstone, Brussels, B1000, Belgium
Tel +32 22 80 08 47
Email our team
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Rich media
Standardizing 'rich media' to make it easy to trade: draft of new European standards
After soliciting industry feedback, IAB Europe is considering recommending the following set of guidelines for in-page and over-the-page rich media advertising units. We'd like to know what you think. These will supersede existing guidelines and be complementary to the creative guidelines already developed for IAB Europe members and clients across Europe. The goal is to enable advertisers and agencies the ability to create compelling rich media advertising to these specifications, usable across the majority of publishers.
The guidelines
For a complete copy of the guidelines, download them here.
For the background and rationale, download it here.
IAB Europe Standards and Best Practice Programme
The IAB has developed two compliance programs for IAB members who could subscribe to the above standards. Some companies may be compliant with the in-page standards, others with the over-the-page standards, and some with both. The definition of compliance for both programs is the same, and can be seen below.
Analysis and process
As a group, and separately, the IAB international team set out to understand from agencies, users, marketers, publisher & technology providers the key challenges of online rich media advertising. Below is a synopsis of key findings, the methodology utilized and our key conclusions.
Sources: *Microsoft / MSN Usability Research, 2004; †Dynamic Logic, 2003 & 2004.
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