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With more channels at their finger tips than ever before, is the job of the media planner getting harder or easier? IAB web manager Ben Butler discusses integration, collaboration, 'planner vertigo'... and milk.
Click to read the full article |
The Online Audience
Warning - 'internet overload'
Some people say that in the not so distant future, the internet is going to collapse under its own weight - a message we've heard time and again in previous years. However, this time is different, the YouTube generation want to stream video, and download gigabytes of data in one go.
15 June
For more about dangers of internet overload, visit the BBC Click website
Car study shows customers study cars online
Independent research from customer experience benchmarking firm, Global Reviews, found that 85% of car buyers visit manufacturers' websites before purchasing. 80% use the internet to compare cars from different manufacturers and most significantly, 20% go online again just before making their final decision.
15 June
Find out more from the study by visiting BBC Technology
Mobile
Sound deal
Swedes have become the first to try a music download service for mobile phones taking on Apple's iPhone. Developed by British hi-tech firm Omnifone, the MusicStation service gives subscribers unlimited access to hundreds of thousands of songs for a weekly fee.
14 June
For more information on MusicStation visit BBC News
TV
BBC on demand
BBC's on demand TV service, the BBC iPlayer, will launch to the public on 27 July. UK users will be able to download popular shows over the net seven days after broadcast to watch on their PC.
27 June
Learn all about the BBC iPlayer prior to launch on BBC News
Web 2.0 / social networking
Facebook classier than MySpace?
Fans of MySpace and Facebook are divided by much more than which music they like, suggests a study. A six-month research project has revealed a sharp division along class lines among the American teenagers flocking to the social network sites.
25 June
To find out more about the differences in audiences between Facebook and MySpace, visit BBC News
YouTube content goes international
YouTube has announced international versions of its web video service. The video site, owned by Google, has launched nine versions across Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK with country specific content.
19 June
For more on YouTube's planet-wide takeover, visit BBC News
MySpace also plans to take over the world
Chris DeWolfe, founder and chief executive of MySpace, has set out plans to exploit the huge popularity of the social networking site, which attracts more than 69m users every month and has been credited with launching the career of singers such as Lily Allen.
19 June
For more information on DeWolfe's plans and how to launch your career as a solo artist, visit Telegraph.co.uk
Tennis-lovers' site serves up a winner
The world governing body for men's tennis is to launch a global social networking website for fans and players. 30Love.net, created by technology company 10Duke, enables users to post pictures, comments and clips.
14 June
For more information on 30Love.net either visit their site or go to BBC News
Change versus stability in web usability guidelines
Following his controversial BBC interview last month, usability guru Jakob Nielsen defends his criticism of Web 2.0, and challenges critics of web usability by demonstrating how few of the rules he established in the 1990s he's had to change over the past fourteen years.
20 June
For the full article, visit Net Imperative
Gaming
In-game ads wield a "double-edged sword"
Following up on his report forecasting game advertising to exceed USD 2 billion by 2012, game analyst Yuanzhe Cai spoke to GamesIndustry.biz about the potential consumer response to in-game advertising.
29 June
For the full article on the good and bad uses of in-game advertising, visit GamesIndustry.biz
Video
Blinkx debuts video ad platform
Video search engine blinkx has launched a contextually relevant video advertising platform. The company said its new 'AdHoc' platform will match customised TV-style ads to users based on their keyword searches. AdHoc uses blinkx's patented speech-to-text transcription and visual analysis technology to understand video content and dynamically place advertising against it.
26 June
For mone on Blinx, visit NetImperative
Music
Music industry comes together to discuss online file sharing issues
Last week, representatives of all corners of the British (and global) music business came together to think the unthinkable and address the fall of music sales together.
27 June
For more information on this story, visit The Register
Online campaigns
Consumers think brands need to play by the rules
More than half of internet users believe that brands should be engaging with them online, though brands need to play by the rules of new media, according to a survey. The survey, 'Effective Online PR: Helping brands succeed through new media', was conducted by Shiny Red.
9 July
For more information on this survey, visit E-consultancy
Online awards, events and offers
IAB Engage for Branding
26 July
Join us for Engage for Branding, the next half-day conference from the IAB showing you how to use online as an effective brand-building medium and engage your consumers with powerful cross-media campaigns.
For more information and to book visit the IAB website
Interactive Family & Kids conference
12 - 13 September
Bringing technology to life is a conference on Digital Marketing for the iGeneration.
For more information and to book, visit Marketing Week
Quick, Simple Improvements & Innovations to Ensure A Smooth, User-Friendly & Seamless Customer Journey for a Sticky, Winning Website
17 September 2007
This is a one day conference to teach how to update and revamp your website without the need for an expensive and time consuming redevelopment plan. It is being held at Le Meridien Piccadilly, London.
For the full programme, speaker line-up and to book online please visit the Seamless Website Journey website (book before 26 July and save £100)
Ad Tech
26 - 27 September
ad:tech London conference is dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing and Mobile Marketing. It is one of the only conferences in the UK that gives its delegates, from blue-chip companies, SMEs, advertising and marketing agencies, the opportunity to investigate the full spectrum of online advertising and marketing solutions and understand how to implement them.
For more information and to book, visit Ad Tech London
| MediaGuardian Changing Advertising Summit 2007
4 October 2007
New media, new models, new rules, new results. This one-day summit will bring together senior executives to examine the challenges of modern advertising and how to engage with consumers in the digital age. Speakers include Jeremy Allaire, CEO, Brightcove and Simon Thompson, Global Head of Marketing Services, Lastminute.com.
Book your place today on the Guardian website |
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