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Online advertising
Blocking ads can be fun and downright dangerous
Not to recommend it, but so that you are aware; there is a plug-in available - a small program that adds some specified capability to an internet browser. Its purpose is to strip out all the ads that today litter many web pages. Is this the end of IAB as we know it?!
23 Sept For more on ad blocking software, visit the Observer
Search
Search giants upgrade
Yahoo and Microsoft have announced upgrades to their search engines. The makeovers will include features that allow users to refine searches as well as offering links to photos, music and video on the results page. 2 Oct
For more on the latest search features, visit BBC News
e-consultancy vertical search research request Complete a 5-minute survey and get a free copy of the report once completed (normally worth GBP 150). The survey is open to all, but particularly relevant for publishers and advertisers. It is anonymous.
Take the survey now by visiting e-consultancy.com
Ecommerce
Microsoft goes shopping by comparison
Microsoft has acquired Jellyfish, a shopping comparison site which offers cashback on purchases for users, and ranks retailers according to the amount they agree to lower their prices.
3 Oct For more on Microsoft's purchase of Jellyfish, visit econsultancy
Web TV
Joost video on demand goes live
Now you can download Joost to enjoy a ballooning selection of comedy, music videos, documentaries, movies and the latest hits from some of your favorite media brands, including CBS, Major League Baseball, MTV, Turner, Comedy Central and more - over 15,000 shows to date. 2 Oct
For more on Joost and to sign-up, why not visit Joost themselves
Google moves to turn YouTube clips into advertising cash Google has begun allowing advertisers to "embed" clips from YouTube into their promotional messages, a sign of the search company's strategy to make money from its video streaming arm. 10 Oct For more on YouTube's in-stream advertising, visit Guardian Unlimited (free registration required)
Web 2.0 / social networking
450,000 to 6,500,000 users in less than a year - Facebook overtakes MySpace
Facebook has overtaken MySpace site as the highest-traffic UK social networking site with 6.5m unique users last month, according to data published by Nielsen//NetRatings. 25 Sept
For more on Facebook audience, visit Guardian Unlimited (free registration required)
Mobile
Yahoo! agrees O2 deal Yahoo! has announced a deal with Telefonica, the owner of O2, to provide internet search facilities for the Spanish mobile phone operator in an agreement that could reach more than 100m customers across the globe. 2 Oct For more information on mobile search provided by Yahoo!, visit the Telegraph
Study: Consumers don't go mobile with Web 2.0 According to a study on BizReport consumers love web 2.0 but so far haven't begun incorporating it into their online mobile habits enough to make advertising Web 2.0 on mobiles effective. 4 Oct For the full report, visit BizReport
Internet technology
Portable internet devices already available, and being used
An increasing number of portable devices, such as Apple's iTouch and Sony's PSP, offer simple to use, intuitive web access through wi-fi connections and people are using them to check RSS feeds, websites and email. Are you already thinking mobile with your campaigns? If not, you should bear it in mind. 10 Oct
Read more about the most popular mobile internet devices on BBC technology
Broadband
Bill looms for Broadband Britain says Ofcom Broadband cables need upgrading for the UK to remain at the same pace as the rest of the world, but someone's got to foot the bill. Ofcom raises awareness but it's still up in the air as to who will pay the tab. 25 Sept For more on the need for faster Broadband, visit Guardian Unlimited (free registration required)
O2 seeks 1 million customers with launch of home broadband O2 again, the mobile phone giant, will finally launch its residential broadband service this month as it tries to attract the first wave of customers who signed up for "free" broadband services with rivals such as TalkTalk and Orange and are coming to the end of their contracts.ces. 4 Oct For more information on O2's broadband offering, visit Guardian Unlimited (free registration required)
Affiliates
Affiliate marketers out in force as investment surges
2 Oct The thriving nature of UK affiliate marketing was very much in evidence recently, with a combination of events including Ad:tech's affiliate summit and new market data adding to the feeling that the industry's star is very much in the ascendancy. For more information on affiliates thriving, visit e-consultancy
Online awards and events
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IAB Engage 2007
7 Nov On the 7th November, IAB will take your understanding of online to the next level, and illustrate how every brand in the room can use online effectively within their own communications strategies. Engage 2007 is the IAB's annual full day conference.
To book tickets visit the IAB website |

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Engage live streaming
We are pleased to announce that Vividas, the provider of streamed full-screen broadcast quality video technology, along with Ogilvy Interactive and Neo, are our media streaming partners for IAB Engage 2007.
To watch the keynote speeches online visit Vividas on the day
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Ecommerce Expo
30 - 31 October @ Olympia
Special invitation to Ecommerce Expo from the IAB. With over 100 exhibiting companies and more than 60 free seminar sessions to attend, Ecommerce Expo will update you on everything that's new in ecommerce in just a few hours.
To book tickets visit the Ecommerce Expo website
Marketing to Youth
31 October @ The Landmark, 222 Marylebone Road
Marketing's 12th Annual Youth Perspectives conference combines a top brand line up, real life case studies and young people's feedback to ensure you know how young people are really using digital media, how they are really spending their time and how to use this information to get young people buying into your brand.
To book tickets visit the Marketing to Youth website
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