iab Internet Advertising Bureau - www.iabuk.net
IAB ClickThru
29 October 2007

The top line

 

 

Internet advertising has 41.3% year on year growth in the first half of 2007 taking the sector to a half-year high of £1,334.3 million

IAB (members only)

2 Oct

For the full report, visit the IAB website (members area)

 

 

 

Web 3.0 and beyond: the next 20 years of the internet

Times online

24 Oct

 

 

 


 

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Member of the month

 

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Right Media operates the world's leading advertising exchange for buying and selling unsold inventory. By removing traditional trading barriers and inefficiencies, we ensure trust, fairness and control, driving increased confidence and trading.

 
 

 


 

 

 

Will a new online distribution model help Radiohead find pots of gold 'In Rainbows'?
As Radiohead release their new album through their website with fans naming their price, IAB web manager Ben Butler questions whether record labels can recover from this latest digital body blow.

Click to read the full article

 

Online advertising

 

Blocking ads can be fun and downright dangerous

Not to recommend it, but so that you are aware; there is a plug-in available - a small program that adds some specified capability to an internet browser. Its purpose is to strip out all the ads that today litter many web pages. Is this the end of IAB as we know it?!

23 Sept
For more on ad blocking software, visit the Observer

 

Search


Search giants upgrade

Yahoo and Microsoft have announced upgrades to their search engines. The makeovers will include features that allow users to refine searches as well as offering links to photos, music and video on the results page.
2 Oct

For more on the latest search features, visit BBC News  

 

e-consultancy vertical search research request  
Complete a 5-minute survey and get a free copy of the report once completed (normally worth GBP 150). The survey is open to all, but particularly relevant for publishers and advertisers. It is anonymous.

Take the survey now by visiting e-consultancy.com

 

 

Ecommerce

 

Microsoft goes shopping by comparison

Microsoft has acquired Jellyfish, a shopping comparison site which offers cashback on purchases for users, and ranks retailers according to the amount they agree to lower their prices.

3 Oct
For more on Microsoft's purchase of Jellyfish, visit econsultancy

Web TV

 

Joost video on demand goes live

Now you can download Joost to enjoy a ballooning selection of comedy, music videos, documentaries, movies and the latest hits from some of your favorite media brands, including CBS, Major League Baseball, MTV, Turner, Comedy Central and more - over 15,000 shows to date.
2 Oct

For more on Joost and to sign-up, why not visit Joost themselves

 

Google moves to turn YouTube clips into advertising cash
Google has begun allowing advertisers to "embed" clips from YouTube into their promotional messages, a sign of the search company's strategy to make money from its video streaming arm.
10 Oct

For more on YouTube's in-stream advertising, visit Guardian Unlimited (free registration required) 

 

Web 2.0 / social networking

 

450,000 to 6,500,000 users in less than a year - Facebook overtakes MySpace

Facebook has overtaken MySpace site as the highest-traffic UK social networking site with 6.5m unique users last month, according to data published by Nielsen//NetRatings.
25 Sept

For more on Facebook audience, visit Guardian Unlimited (free registration required)

 

Mobile

 

Yahoo! agrees O2 deal
Yahoo! has announced a deal with Telefonica, the owner of O2, to provide internet search facilities for the Spanish mobile phone operator in an agreement that could reach more than 100m customers across the globe.
2 Oct

For more information on mobile search provided by Yahoo!, visit the Telegraph

Study: Consumers don't go mobile with Web 2.0
According to a study on BizReport consumers love web 2.0 but so far haven't begun incorporating it into their online mobile habits enough to make advertising Web 2.0 on mobiles effective.
4 Oct

For the full report, visit BizReport

Internet technology

Portable internet devices already available, and being used

An increasing number of portable devices, such as Apple's iTouch and Sony's PSP, offer simple to use, intuitive web access through wi-fi connections and people are using them to check RSS feeds, websites and email. Are you already thinking mobile with your campaigns? If not, you should bear it in mind.
10 Oct

Read more about the most popular mobile internet devices on BBC technology

 

Broadband

Bill looms for Broadband Britain says Ofcom
Broadband cables need upgrading for the UK to remain at the same pace as the rest of the world, but someone's got to foot the bill. Ofcom raises awareness but it's still up in the air as to who will pay the tab.
25 Sept
For more on the need for faster Broadband, visit Guardian Unlimited (free registration required)

O2 seeks 1 million customers with launch of home broadband
O2 again, the mobile phone giant, will finally launch its residential broadband service this month as it tries to attract the first wave of customers who signed up for "free" broadband services with rivals such as TalkTalk and Orange and are coming to the end of their contracts.ces.
4 Oct
For more information on O2's broadband offering, visit Guardian Unlimited (free registration required)

 

Affiliates

Affiliate marketers out in force as investment surges

2 Oct
The thriving nature of UK affiliate marketing was very much in evidence recently, with a combination of events including Ad:tech's affiliate summit and new market data adding to the feeling that the industry's star is very much in the ascendancy.
For more information on affiliates thriving, visit e-consultancy

 

 

Online awards and events

 

IAB Engage 2007

7 Nov
On the 7th November, IAB will take your understanding of online to the next level, and illustrate how every brand in the room can use online effectively within their own communications strategies. Engage 2007 is the IAB's annual full day conference.

To book tickets visit the IAB website

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Engage live streaming

 

We are pleased to announce that Vividas, the provider of streamed full-screen broadcast quality video technology, along with Ogilvy Interactive and Neo, are our media streaming partners for IAB Engage 2007.

 

To watch the keynote speeches online visit Vividas on the day

 

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Ecommerce Expo

30 - 31 October @ Olympia

Special invitation to Ecommerce Expo from the IAB. With over 100 exhibiting companies and more than 60 free seminar sessions to attend, Ecommerce Expo will update you on everything that's new in ecommerce in just a few hours.

To book tickets visit the Ecommerce Expo website

 

Marketing to Youth

31 October @ The Landmark, 222 Marylebone Road

Marketing's 12th Annual Youth Perspectives conference combines a top brand line up, real life case studies and young people's feedback to ensure you know how young people are really using digital media, how they are really spending their time and how to use this information to get young people buying into your brand.

To book tickets visit the Marketing to Youth website


 

 

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Winner

State of Mind

The idea behind 2007 Royal Marines recruitment campaign is that you can make it if you have the right state of mind.

 

All the ads here use bespoke video shot specifically for the formats. Same goes for the sound design.

 

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Runners up

Commit to save your 20%
Pro-Safe

 

For more information visit the creative showcase website

 

 

 

 


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