5% of the UK population - the equivalent of 1.5 million households - will be watching TV over an internet connection by 2011 a new study from the Centre for Telecoms Research has revealed. April 16

	50% of marketers will use social networks to reach consumers this year according to new Jupiter research April 4

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IAB Annual party 2007; Have you RSVP'd? Chasing the Long Tail or cracking the top 10; where should your brand be? The original web 2.0 making its mark How advertisers can capitalise on social networking behaviour BBC to open up its archives online Orange offer juicy mobile internet deals Getting the best from eBay Ibiza, Japan and the Netherlands get a Second Life following floods

IAB Annual party 2007; Have you RSVP'd? May 24 2007, 7pm-1am The Undercroft, Banqueting House, Whitehall, London, SW1A 2ER A fun time is guaranteed for all our members at our 10th birthday party. Please email Chloe@iabuk.net at the IAB to let us know who from your company is coming.

Chasing the Long Tail or cracking the top 10; where should your brand be? As the consumer becomes more experienced with their online behaviour, are the opportunities for advertisers increasing or decreasing? The IAB considers the respective benefits of placing ads on sites with huge amounts of traffic versus targeting your campaigns to smaller, more relevant audiences. Get the full story on the IAB website

The online audience

The original web 2.0 making its mark The term web 2.0 has been attributed to so many different things in the last year, we were half expecting to see it crop up in the top 10 baby names of 2006. The BBC wrote an article in April outlining how web 2.0, in its original definition, is beginning to take hold. Increasingly computer users are preferring to use web-based software instead of programmes that have traditionally been stored on their PC. April 20 For more on web 2.0 applications please visit the BBC website Wilfing the night away Internet users are apparently an absent-minded bunch. Research from YouGov has discovered that 7 out of 10 of Britain's 34 million users are guilty of Wilfing their work and home lives away. For those unfamiliar with this shiny new acronym, Wilfing stands for 'What Was I Looking For?' A survey from Moneysuper-market.com has revealed that our online behaviour lacks any real purpose. Maybe there's a therapist we can see? April 10 For more on Wilfing please visit the Times Online What european women do online The number of European women using the internet regularly has jumped from 51 million to 71 million in the past four years, but their online behaviour is significantly different from their male counterparts, these are the findings from a new Forrester Research report. The cryptically titled "Men, Women, And The Internet - What European Women Do Online, And How This Differs From What Men Do" reveals that women spend less time then men online, but it is still of great importance to them. Their use is less for entertainment and more family focused. April 5 For more on the behaviour of women online, visit Netimperative Where in the world would you find a list of the top 50 tech products? Channel 4 must be cursing PC World for finding a subject to make a top 50 list that they hadn't yet thought of. The computer superstore has compiled a list of the 50 best tech products, since the dawn of the personal computer. You might also be relieved to hear that Jimmy Carr has no involvement in the list whatsoever. April 2 PC World.com has the full list

Social media

Advertisers can capitalise on social networking behaviour 25% of social net workers post their views on specific ads in social networks; whilst 35% regularly forward a space, ad or link to another friend, according to research from Microsoft Digital Advertising Solutions. The report, called 'Word of Mouse Guidelines for Advertisers' details how advertisers can capitalise on this behaviour to engage and monetise social networks. April 10 For more on the 'Word of Mouse Guidelines for Advertisers' visit Netimperative Traditional media weary of UGC "schism" A new report has warned that the growing popularity of user-generated content could cause an "online schism"; creating an "us and them" environment between traditional media organisations and internet users. April 11 The Media Guardian has more on the potential 'UGC schism' (Registration required) The only female social networking site in the iVillage Female lifestyle focused website iVillage has launched iVillage Connect, a social networking facility that will allow its 3.5 million female visitors set up profiles and photos, build groups of friends and family and create blogs. "iVillage.co.uk has always been about women coming together to share experiences and information." said Kirstin Watson, Head of Community for iVillage.co.uk. "It's only natural that we should be the first to launch social networking tools for women in the UK." April 10 For more on iVillage Connect, please visit the Netimperative website

Entertainment

Radio Wii and PS3 find their virginity Virgin Radio is the first station to become available on the Nintendo Wii and PlayStation 3 games consoles. In effort to reach a younger audience, Virgin will offer a customised "Player" through their console's web browser. "People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience," said James Cridland, the company's director of digital media. April 10 The BBC has more on Virgin Radio's link-up with Wii and PS3

Video/ internet TV

Web TV indexing survey set to be hot tioti Tape It Off the Internet, the TV indexing website will launch in June following five month trial with 16,000 users. Tioti will help users locate downloadable video of TV programmes through the suggestions of fellow users. The site is expected to be a success as it combines internet TV, with community and aggregation. April 24 The Media Guardian has more on the Tape It Off the Internet service (Registration required) BBC to open up its archives online The BBC are looking to make their entire archive - thousands of hours of broadcasting history, available to licence-fee payers for free. The corporation has already begun retrieving and transferring programmes ahead of a trial this month. Think of all those classic, Keeping Up Appearances, Goodnight Sweetheart and Birds of a Feather episodes, available online at last. April 15 For more on the BBC opening it's archives, please visit the Media Guardian (Registration required)

Internet on the move

Orange offer juicy mobile internet deals Mobile phone operators, Orange are set to offer cut price data mobile internet deals. The price of accessing the internet through mobile phones has been outlined as a deterrent to use by mobile phone users in the past, but Orange believe their new tariffs will change this stance. Customers will be able to have unlimited daily or monthly access, or pay for short 'snacking' sessions. April 23 For more on Orange's new mobile internet tariffs, visit the Times Online

Internet technology

Flash! Ahh-ahh - the future of the internet? Over the last few years the reputation of Flash has been re-appraised. Where once it was regarded as the over-complicated, website-slowing albatross, it now has the potential to become the tool with which the next generation of internet applications will be built. April 5 The Media Guardian has more on Flash (Registration required)

Ecommerce

Get the best from the Bay The British are eBay's most enthusiastic users, trading £50 per head per year. The internet holds a number of tools that can help you optimise your eBay successes. A Times online article in April outlines how sites like www.auctionsieve.com and www.fatfingers.co.uk can search the auction site more thoroughly and even translate the spelling errors that may blight a number of sales. April 8 The Times Online has more top tips for eBayers

Search

Breaking the Google habit Google now commands 75% of the UK search market and has a reputation as the twenty-first century's homepage. Its search rivals continue to up their challenge, but can anyone really persuade internet users to experiment with alternatives? A report from the BBC discusses the Google habit. April 12 The BBC has more on breaking the Google habit Search; it's only natural for consumers The 2007 Search Attitudes report from search marketing firm Tamar, has revealed that nine out of ten consumers prefer natural to paid search results when shopping online and negative comments about a brand cause seven out of ten to abandon their purchase. April 5 Netimperative has more on the 2007 Search Attitudes report

Online creative

Online campaigns

Ibiza, Japan and the Netherlands get a Second Life following floods Ibiza, Japan and the Netherlands were flooded in April... Their Second Life versions were, anyway. The dramatic scenes in the virtual social networking site were caused, not by some angry internet god, but by the charity Adventure Ecology who wanted to educate young people on the consequences of climate change. April 5 The Media Guardian has more on the Second Life floods (Registration required)

Online awards, events and polls

You can now enter for May's Creative Showcase. For more details visit the Creative Showcase site

LBi have won the March Creative Showcase award, with their dedicated microsite for PLAYSTATION® 3 The campaign launch microsite, is a piece of living, evolving entertainment; a virtual hotel where visitors can explore their rooms and discover for themselves what 'living' is all about.

Visit bannerblog to view a gallery of all the latest online creative