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At the start of each new year the internet is awash with articles heralding the next big 'something' set to revolutionise the three big W's. The IAB's Programmes Manager, Jack Wallington and Web manager, Ben Butler, discuss the emerging technologies set to explode in popularity in 2008 and what they mean for advertisers.
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Top line
Ah, 2007. What a wonderful year for technology
The BBC have compiled a collection of 2007's top technology stories into a handy set of pictures and commentary. Some are to do with the internet
while the others are related. Either way it makes for an interesting read
because it sets the scene nicely for the new year.
28 Dec
For more information on new technology from iPhone to wireless
electricity, visit the BBC
Online audience
Goodbye last click. Hello new methods of measurement!
We've been hearing rumblings of a call for new methods of online measurement for a while now. E-consultancy have an interesting article discussing new methods of capturing campaign data. Well worth a read.
14 Jan
For full information on some proposed new methods of campaign measurement, visit e-consultancy
Advertising
Online marketing: suggestions of what not to do
e-consultancy have provided their top five examples of online advertising
that can have a negative impact on consumers including banner ads,
overlays and site intros.
11 Jan
For more tips on practices to avoid, visit e-consultancy
Search
Predictions for natural search in 2008
SearchNewz has an interesting read for search marketers about the
direction natural search has taken over the last few years and where it's
going in the future.
11 Jan
For more information on natural search, visit SearchNewz
Entertainment
Finally, music downloads the way you want them!
Amazon is the first online store to sign deals with all major record
labels to distribute music files without copy protection. This will allow
consumers to use files on any of their devices - which seems fair enough
given the fact they bought it. Previously the music industry has been
incredibly wary of such systems. Hopefully this is the beginning of a
trend.
11 Jan
For more on music downloads done the right way, visit the BBC
TV and video
People watching TV online are more engaged
A multi-media engagement study by Simmons has found that online TV, is more engaging than offline. This in turn means great things for online video advertising.
For full information on the findings of the study, visit the Simmons
website
BBC iPlayer takes off
Since the BBC's iPlayer was opened up to the public using a web based
streaming Flash player, its traffic has continued to increase. The new
system is incredibly easy to use with now requirement to download anything - it's an excellent example of online TV done the right way.
10 Jan
For more information on the progress of BBC's iPlayer, visit e-consultancy
Web 2.0 and social networking
Bebo becomes the 'it' site of social networking
A piece of research from Computing Which? has labelled Bebo as the best social networking site based on a number of key factors such as ease of use, options and security.
4 Jan
For more on the top social networks, visit the Guardian website (free membership required)
Mobile
Blyk, the ad funded mobile operator, announces initial success
The ad funded mobile operator, Blyk, has announced a healthy start to its
service with 43% of its opt-in customers clicking through on adverts.
20 Dec
For more information on Blyk's launch, visit MobiAdNews
Internet technology
Bill Gates whips out his crystal balls
Speech recognition, advanced touch screens and movement recognition are all on the cards according to Mystic Bill. Given his position however, we expect his predictions to be fairly accurate.
7 Jan
For more information on Bill Gates' predictions, visit ZDnet
WiFi smart cards, advanced GPS, wireless HD TV - you want?
At January's Consumer Electronics Show in the US a vast array of gadgets were unveiled including a number of items advertisers may be using in the near future. IAB's pick of the pack is the 'radio for the deaf' that automatically converts audio into text. The implications for this are far
beyond its current name because the technology could be used for the hard of hearing, such as the elderly, on any audio in the future.
10 Jan
For more about jackets that simulate the impact of bullets and other
goodies, visit the BBC
IAB events
Brand Building Engagement and Soft Drinks Studies event
30 Jan
We will hear from leading experts in the market on measuring brand engagement and planning for an effective branding campaign as well as revealing the exclusive results of the latest IAB/Carat Insights soft drinks brand engagement study.
To book your place visit the IAB website
Internet Marketing Seminar: Social Media - reclaiming and managing your message
7 Feb
The consumer has more control and say over your brand now than ever before, with the explosion of social networking it is important for brands to understand how to manage and maximise their message and the opportunities online. This seminar will share some great ideas from experts in the field on social network optimisation, online pr, social search and how to develop more relevant content for a social audience.
To book your place visit the IAB website
Engage for Search - half day conference
20 Feb
We have gradually become a nation of searchaholics with 28million people visiting a search engine in the UK in July 2007 and 1.4billion search queries carried out, making search in most instances the gateway to brands.
To book your place visit the IAB website
External Events
Technology for Marketing & Advertising
12 - 13 Feb, Earls Court 2, London
Do you implement a direct marketing or digital campaign, or build your entire marketing strategy? Find all the tools, techniques, knowledge and strategic insight to ensure your marketing and advertising campaigns are a success.
For more information and to book tickets, visit the website
Search Engine Strategies London Conference and Expo
19-21 Feb, Business Design Centre
Delegates are invited to focus their attention on Search Engine Marketing (SEM) - organic and paid. This four day multi-track event includes presentations and panel discussions from acclaimed industry experts; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2008.
IAB Members Receive 10% off when you use the code '10IAB', save £100 from now until Fri, 1 Feb by visiting the Search Engine Strategies website
Search Marketing Conference
11 March, 2008 | The Selfridge Hotel, London
The impact of search is unquestionable. But what's next? Hear how 11 brands, including STA, Virgin Media, John Lewis and BT have moved beyond the basics of SEO and PPC to capitalise on the next generation of search marketing technology and get to the bottom of the biggest search engine as Google communicates its latest developments and searching techniques.
Click here for more information.
MediaGuardian Changing Media Summit 2008
Wednesday March 18 | Victoria Park Plaza Hotel, London
Essential one-day summit examining the continuing impact of the digital revolution on creative and commercial strategies in the media industry.
Click here for more information.
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Winner
Orange Unlimited
Poke have won December's Creative Showcase Award with a unique and beautifully designed microsite for Orange Unlimited. The site features a never ending strand of rainbow that guides the user down the page. No matter how far you go, there's always something else to look at, from weird interactive oddities, to mini-games, to downloads, giveaways, toys and mobile goodies.
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Runners up
3 Para
THINK!
For more information visit the creative showcase website |
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