Entertainment

	Online creative
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	The UK internet advertising industry has grown 40.3% year on year to be worth £917m for the first half of the year according to the latest IAB/ PwC online adspend report. IAB, Oct 4

	Google has purchased video-sharing site YouTube.com in a £884m stock deal. The search giant also recorded a 70% rise in its Q3 revenues, a mighty £1.43bn Brand Republic, Oct 10

	The British phone and broadband group has purchased AOL from Time Warner for £370million in cash Times online, Oct 11

	An Intel-sponsored music section is set to launch on the Guardian Unlimited website. The site, promoting Intel's latest processor, the Core 2 Duo, will be edited by Paul McInnes, currently features a video interview with jazz singer Amy Winehouse, an A to Z of classical music, and an interactive slideshow for Damon Albarn's animated band Gorillaz. Brand Republic, Oct 27

	In a busy month for online video sites, Yahoo! has become the latest major internet firm to try to rival the Google/ YouTube dominance. Yahoo! video claims that is has more content than its rivals because it crawls the web, accepts uploads and receives direct feeds. Brand Republic, Oct 6

	UK school children have been designing Google doodles to reflect their life in Britain and now visits to the media giant's homepage can vote for their favourite. The 30 regional winners of the 'Doodle 4 Google My Britain' competition are now subject to a public vote. Netimperative Oct 3

	B2B updates The IAB has launched a new b2b update email service that focuses on a different online discipline and its opportunities for the b2b maket each month. Sign up to receive this here

This month's featured IAB members are...

Pod1 are a passionate, established, award-winning digital design agency. They pride ourselves on building high-impact, creatively inspiring websites which deliver highly profitable business results for their clients with a clear focus on usability and accessibility. It is their aim to create websites and online marketing campaigns that impress, inform and effectively communicate the right message to the digital audience. Visit the IAB membership directory to find out more and to contact Pod1 If you are an IAB member get your company profiled by emailing Ben

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Dear ben
After close to a year of planning, IAB Engage 2006 was over in what seemed like a flash. We hope that you enjoyed it and found the event as valuable as we did.

The major themes to come out of the conference were those of connectivity, integration, convergence, people to people media and the importance for marketers to create content of value for the consumer. View the major speeches of the day online to check whether I have missed anything.

Just as last year's event provided a foundation for the successes of 2006, this year's conference has offered us all a glimpse of just what a monumentous year we will have in 2007.

As Terry Semel of Yahoo" (pictured right with me) said on the IMAX stage, with the advent of video, mobile, and social media the "actual growth potential for advertising

online is being understated."

A big thank you to all who made the event possible and to everyone who came along.

Kind regards



Guy Phillipson
IAB, CEO

IAB Engage 2006 Read about the major speeches of IAB Engage 2006

Watch all the presentations from IAB Engage 2006 online today

The online audience

Internet men's mag, Monkey aims to be king of the swingers Where as offline men's magazines Zoo and Nuts have merely hinted at simian undertones, the first online weekly, Monkey has gone the whole banana! Monkey from Dennis Publishing has no print companion and will feature video and audio content within ads and editorial. Oct 11 Read more on the Brand Republic website Over 25s make up the majority of MySpace visitors Despite perceptions to the contrary, the social networking phenomenon is not restricted to the teenage demographic. According to comScore Media Metrix figures visitors, to MySpace and Friendster are generally older than 25 (68% and 71% user bases respectively. With 20% of its users in the 12-17 age range, Xanga on the on the other hand, attracts the younger user. Oct 6 Read more on the MySpace audience at Netimperative Handbag and all its contents worth £22million Women's lifestyle website, Handbag.com has been purchased by the National Magazine Company for a reported £22m. The Handbag group includes a range of female-focused sites such as allaboutyou.com and getlippy.com and generates over 30million page impressions per month. Oct 3 Read more on the Handbag purchase on Netimperative Swede dreams are made of this! Finally Ikea have answered our prayers and are planning to launch an online store. The cruel dichotomy of flatpack heaven vs crowded Sunday-shopping hell, will be settled. I've said it before and I'll say it again. God bless the internet. Peter Högsted, managing director of Ikea's UK business said: "We could launch it tomorrow but we want to be sure when we launch that we have a sustainable model and that it is equal for everyone." Times online, Oct 7 For more on the Ikea online store, visit the Times Online Get a foot in the door or join the debate at Open House A new blog has launched to help students trying to get into marketing and advertising Open House is a blog designed for students wanting to make the transition from graduation to job, and for people kicking off their marketing careers. Regularly updated content includes industry developments, interviews with marketing professionals and regular commentary from graduates who are just starting out in the industry. Learn more at Open House

Entertainment

Social Media

Bebo catching eBay as most searched for brand It may not get as many of the headlines as its social networking peers, but new research from Hitwise has revealed that Bebo is catching up with eBay as the most searched for brand amongst internet users. In the past six months, the market share of UK internet searches for 'Bebo' has tripled. Oct 4 For more on Bebo, please visit Hitwise Reuters journalist Adam Pasick gets a Second Life The virtual networking site Second Life has been consistently making headlines as consumers and advertisers alike are recognising the potential of this synthetic world. Just to cement its newsworthy status, Reuters has introduced its very own virtual journalist into Second Life. Adam Reuters will report to the real world all the latest happenings inside the virtual environment. Oct 16 Learn more on Reuters in Second Life at Brand Republic The citizen journalists review of 2006: It's a Fotothing Photo blogging site Fotothing is teaming up with TV production company Endemol UK for a 2006 review show on ITV1. "I was there: the people's review of 2006" will retell the news events of the year, using a citizen journalist perspective. Oct 11 For more on the fotothing and the Endemol collaboration please visit Netimperative Brotherhood thrives on MySpace MySpace has partnered with Irish-American drama, Brotherhood. The social networking site will premier the first episode ahead of its debut on the FX channel. The deal follows on from successful collaborations with Nip/ Tuck and the US version of the Office and is set to pave the way for future TV partnerships. Oct 3 Learn more on Brotherhood at Brand Republic YouTube signs deals with music majors The music video copyright issues resulting from Google's purchase of YouTube may be avoided, as three major music companies have bought small stakes in the video sharing site. According to a New York Time report, Sony BMG Music, Universal Music Group and the Warner Music Group all struck deals with YouTube before the Google deal took place. Oct 19 For more on the YouTube music deals please visit Brand Republic Citizendium to launch... or should that be Wikipedia 2.0 The co-founder of Wikipedia, Larry Sanger, is launching another encyclopaedia powered by social media. Citizendium will offset the democratic principles of the original with greater editorial control Oct 17 Revolution has more on Citizendium

Mobile

Search marketing goes mobile As search marketing goes mobile, Yahoo! is preparing to test keyword-based advertising in the UK and the US. Yahoo!'s mobile internet service will carry the ads and they will work in the same way as cost-per-click works online. According to the Wall Street Times just under 100 advertisers have so far signed up for the service. Oct 5 Learn more on mobile search marketing at Brand Republic

Online Creative

Online campaigns

Gangs viral launched The new PSP game Gangs of London is being promoted with a viral film from agency, Maverick. Disputing gangs fighting over territory are depicted in the slick and gritty viral that ends with the strapline 'You've marked your territory... now fight to keep it.' Oct 20 Netimperative has more on Gangs of London Remmington grabs viral market by short and curlys A viral clip from shaving firm Remmington featuring pubic hair art has broken all seeding records to date according to Kontraband. Despite sounding like something that would appeal to Borat, the clip from Grey London and The Viral Factory has achieved over 2.5million unique views in approximately three weeks of the campaign. Oct 23 For more on the record breaking viral, please visit Netimperative The name's Earth... Google Earth Users of Google Earth can track the most famous locations in the history of James Bond movies as part of the campaign launching the release of the James Bond Ultimate Edition DVD. Oct 20 Learn more on the Google Earth/ Bond campaign at Netimperative Visitors to the X-Factor site lend their voice Just in case the X-Factor audience hadn't seen enough of wannabe singers ruining Angels by Robbie Williams, a user generated campaign for the series is opening the door to whole load more. The Lycos, FremantleMedia and TalkbackThames campaign includes a community section on the X-Factor website, where users can submit and rate auditions. Oct 27 Revolution has more on the X-Factor The MPU is the UK's favoured ad format The MPU or Messaging Plus Unit is the most widely-used display format in the UK, a new pan-European study from the EIAA has revealed. The EIAA European Ad Formats Report 2006 has revealed that 85% of all display ad impressions delivered across European destinations are made up of the top 6 most popular formats. Oct 5 For more on the EIAA study, please visit Netimperative

Online awards, events and polls

The winner for September's Creative Showcase Awards is the Diesel Heaven campaign by Airlock. The campaign includes a blog, video and Rich Media overlays inviting you to the ultimate afterlifestyle experience and a celestial recruitment campaign microsite to replace all the fallen angels who have given in to temptation. Visit the Creative Showcase site for more information.

Engage for Autos 30 November 2006 Royal Commonwealth Society, London WC2

Learn how the internet has revolutionised the car buying process at this half-day conference

Visit bannerblog to view a gallery of all the latest online creative

Search

Web optimization tops marketers new year's resolution list Optimising their websites to achieve better rankings in search engines is of paramount importance for marketers in the remainder of 2006 and 2007, according to new research. "Marketing Technology Adoption 2006", a study from Forrester, reported that more than 40% of companies "have plans to implement Web interaction optimization software by the end of 2007." Oct 9 Read more on the Forrester report at Netimperative If this is your first Click-thru and you would like to see what you have been missing, or if you would like to revisit past stories, please visit our newsletter archive in the members' area on the IAB website.