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With a 3.9% share of daily worldwide internet visits, YouTube has overtaken MySpace as the top community site on the internet Media Guardian, August A £1.1million, 18 month pilot project is set to provide three sectors of Norwich with free wireless broadband. BBC, August 31 The Office for National Statistics has reported that the number of UK broadband houses is set to reach the 10million mark thanks to the plethora of "free" broadband initiatives. Media Guardian, August 23 A separate survey from USwitch.com reports that the average amount of time spent online per week by the UK's 10 million broadband users, is 23.5 hours. August 8

	Chinwag jobs have put together an opinion piece on the future of online recruitment, called 'candidates are clients too'. The article suggesting recruiters should spend some quality time marketing companies to candidates and examines why specialist recruitment boards are successful. Chinwag, August

	Conscientious Google has begun to pop up warnings to consumers if they are about to visit a webpage that could cause damage to their computer. Like an 'in-flight' advisor, Google will alert users to pages that are known to host malicious programmes like spyware. BBC, August 7

	B2B updates The IAB has launched a new b2b update email service that focuses on a different online discipline and its opportunities for the b2b maket each month. Sign up to receive this here

This month's featured IAB members are...

Utarget is a leading UK online advertising sales house and network (No 4 Ad Network in NMA's 2006 Marketing Services Guide) specialising in high impact full page, video and rich media advertising products. Their networks reach 17+ million users every month via more than 600 of the UK's most popular websites and can target users by 20+ consumer sectors and by users' own keyword and URL searches. Visit the IAB membership directory to find out more and to contact Utarget If you are an IAB member get your company profiled by emailing Ben

Welcome to September's Click-thru, your indispensable round-up of the latest online industry news, brought direct to your inbox from the Internet Advertising Bureau.

We have gone ipTV crazy at the IAB offices this week as we have taken delivery of our lovingly crafted report, ipTV: the emerging UK market.

IpTV has long been earmarked as a revolutionary platform, so we have strived to produce an in-depth document ensuring advertisers and agencies have all the facts on the market in its current state.

The report and FAQs are available free of charge to members and advertisers on our website, but should you wish a shiny hard copy to impress clients, friends and family please email the IAB and we'll pop one in the post.

This month's comment piece comes from my own fair hand and first appeared in a recent MediaTel article, but it outlines my own point of view on ipTV.

After all that ipTV, you'll probably be glad to read the rest of the month's news. Enjoy!

Kind regards



Guy Phillipson
IAB, CEO

Making sense of ipTV by Guy Phillipson Bewildered by ipTV? Having trouble separating the hype from the facts? Guy Phillipson talks you through his view of the platform and provides a few handy hints as to how to respond to questions from clients on the subject. Work through ipTV with Guy here

The online audience

Instant messaging in the palm of your hand Instant messenger users will soon be able to chat on the move thanks to a new wireless-enabled, handheld device from Sony. The mylo is aimed at young IM fans and will be on the market for about $350 (£183). BBC, August 8 Read more on IM on the move at the BBC The missing link A BBC report from August tracks the history of the technology that has become such a part of our everyday lives that we can't remember how we ever lived without it... no not the Sinclair C5, but the internet. The report fills in the blanks as to what happened between Tim Berners-Lee's original discovery and its vital role in our lives today. BBC August 3 Read more on the development of the internet on the BBC website Britons' pick up internet calls New Ofcom research has revealed that nearly two million British households make fee calls over the internet. As the proliferation of broadband increases the number of Britons using internet phone services, such as Skype, is set to rise significantly. Times online, August 11 For more on internet calls visit the Times online Domesday Book gets digital treatment The "nation's finest treasure", the Domesday Book has been digitalised and is now available online. The 11th Century survey of England carried out by William the Conqueror can be viewed in full in English or its original Latin. BBC, August 4 For more on the Domesday Book online visit the BBC Online recruitment of a geisha Far from the perceived reputation of new technologies having detrimental effects on traditions and historical ways of life, the internet is reviving interest in the geisha. The Japanese female entertainers had been in decline since the second world war, but internet recruiting by Geisha houses in Kyoto means this ancient tradition is flourishing once again. Times online, August 24 The Times online has more on the Geisha's online recruitment

Entertainment

Music

MySpace album previews like music to our ears With all the media coverage surrounding how new acts are using MySpace and similar sites to break into the music industry, the ways in which established groups are using the social networking sites to showcase material is somewhat ignored. But many of the world's biggest bands such as Basement Jaxx, The Roots and Kasabian have exclusively broadcast their anticipated new albums on their MySpace pages, ahead of release. Revolution, August 23 Read more on MySpace album previews on the Revolution website Online advertising funds free download service Free music! I thought that would get your attention. The world's biggest music group, Vivendi Universal is set to make its song catalogue available to download for free in the US and Canada. The service, Spiralfrog launches in December and will make its money through using online advertising on its site. BBC, August 29 The BBC website has more on the Spiralfrog initiative Bebo and Channel 4 team up for sack race Bebo and Channel 4 have teamed up to make a TV show following the efforts of a singer/ songwriter to launch their career. The show, one of a five part series called the Day I Got the Sack, follows Gemma Davies in her efforts to make the big time, starting with her launching an artist page on Bebo Bands. Media Guardian, August 24 Read more on the Day I Got the Sack at the Media Guardian Pandora's jukebox At the start of the year, the IAB wrote a feature on our new favourite office website, called Pandora. In August, the BBC website also featured an article on Pandora, the site that analyses your favourite music in detail and suggests artists similar in style... Copycats! See what they have to say and visit Pandora. It'll change your life! BBC, August 21 For more on Pandora visit the BBC

Online communities

Online heavyweights team up Two of the biggest names on the internet are teaming up. MySpace has selected Google to become their exclusive search engine, with the search giant paying the networking site nearly half a billion pounds as part of the deal. Google search boxes will be added to all of MySpace's 100 million registered users. Times online August 8 Read more on the Google/ MySpace collaboration on the Times online

Games

Microsoft to create thousands of gamesmasters Microsoft have taken a step towards creating a YouTube equivalent for the gaming world, by making available a consumer version of the professional tools used to develop video games for the Xbox 360. Users will be able to make rudimentary games to complement the current trend for the £20m plus blockbuster games. BBC, August 14 For more on the Microsoft/ YouTube collaboration please visit the BBC

Mobile

The future is Yahoo! for Orange? Rumours are rife that Yahoo! will become the search service of mobile phone giant Orange's internet platform. Yahoo! is already linked to 3, whilst, T-Mobile is associated with Google. Guardian, August For more on Orange and Yahoo! working together, please visit the Guardian website 3's the magic number for ITV1 mobile broadcast In a deal with mobile phone company 3, ITV1 will become the first UK traditional free-to-air channel to be broadcast live to mobile phones. It will be interesting to see how the service will be received with doubts continuing to surround screen size and whether people are willing to pay to watch the content. Times online, August 7 The Times online has more on ITV1's mobile debut Mobile music sales to be worth $14bn worldwide by 2011 As mobile consumer demand shifts from ringtones to over the air (OTA) full track downloads, Juniper Research predicts that mobile music revenues will top $14billion worldwide by 2011. Netimperative, August 4 For more on mobile music revenue please visit netimperative

Online news

CNN launches citizen journalism facility As citizen journalism continues to make an impact on a large number of news services, CNN has announced that it plans to launch a user-generated content portal on its homepage. Viewers will be able to submit video, audio and written reports and access an online toolkit featuring tips from CNN journalists. Brand Republic, August 3 For more on CNN's move into citizen journalism please visit Brand Republic

Podcasts

Nearly 2m adults have tried podcasting Radio audience measurement body RAJAR has released the figures from its first foray into measuring the popularity of podcasts. Nearly 2million adults have downloaded a radio programme from the internet onto their MP3 player, accounting for nearly 15% of MP3 owners. Brand Republic, August 3 learn more about RAJAR's podcast figures on the Brand Republic website

Broadband

Swindon is the capital city of broadband in the UK 50% of households have broadband in Swindon, making it the UK's capital for high-speed internet access. Swindon's high take-up of broadband has been attributed to its prosperous economy and the fact it is well served by BT's DSL network and cable. Watford, Stevenage, Milton Keynes and High Wycombe also all faired well in the broadband research from Point Topic. BBC, August 2 The BBC has more on Swindon's broadband take-up

Blogging

Meet the celebrities of the blogosphere Ever wondered who the faceless creators of the most popular blogs are? The celebrities of the blogosphere - including Glenn Reynolds whose political blog Instapundit attracts up to half a million hits per day and Anna Pickard, the author of Little Red Boat - have been tracked down and interviewed by the BBC. BBC, August 25 Meet the bloggers on the BBC

Online Creative

Online campaigns

LandRover "goes beyond" with user generated content LandRover are promising to "embrace the web in away no other car manufacturer has ever done before," by putting a global community forum and interactive website at the centre of its "Go Beyond" integrated campaign. The campaign will be made up of user generated content as forum users depict themselves "going beyond". Revolution, August 1 For more on the "go beyond" campaign visit the Revolution website It's "Goodbye boys" as Wonderbra repositions Wonderbra is repositioning itself as a lifestyle brand by overhauling its website. In an effort to shake off the 90's "hello boys image" the brand will be linked to fashion, by showing women the different ways they can wear the bra. Brand Republic, August 23 Visit Brand Republic for more on the Wonderbra campaign Video site YouTube expands to feature...er.. video ads! Video ads are to be carried by YouTube for the first time. Paris Hilton's album will be the first product to be shown on the website that broadcasts 100million videos per day. Brand Republic, August 22 Read more on YouTube's video ads at Brand Republic Cars promotional card game drives online journey Vue Cinema chain promoted the new Disney Pixar film Cars using an interactive game. Players of Deck Collector can win a trip to the USA by finding, trading and collecting Cars themed cards. Cards are scattered around a number of sites including myvue.com, BVI's website, thefilmfactory.co.uk, Timeout and Yahoo! Netimperative, August 10 Netimperative has more on the Cars promotion

Online awards, events and polls

Top 50 websites of Time Time has compiled its annual list of the 50 coolest websites. This year's selection showcases the leaders in web 2.0 internet activity, with YouTube and MySpace getting notable mentions. Pandora, the music site discussed earlier in this email, is also included in the list. Unfortunately the IABuk site just missed out, we are just guessing but I'd imagine we were at 51! Time, August See the full list of the top 50 coolest websites at Time.com

Play have won July's Creative Showcase Award for their campaign for ITV1's saturday tea time show, Prehistoric Park. Play created CGI models of the dinosaurs featured in the programme and developed advertising that showed these creatures interacting with the web page itself. Visit the Creative Showcase site for more information.

Visit bannerblog to view a gallery of all the latest online creative

Advertisers and IAB members book your places at IAB Engage 2006 and join James Murdoch and Terry Semel at the definitive marketing conference of the year November 14 bfi London IMAX Cinema, Waterloo

Global snapshot

Online video content market set for massive growth The potential market for online video content worldwide is set to grow from 13million households in 2005 to a phenomenal 131million households by 2010, according to a report from technology research firm, In Stat. eMarketer, August 11 For more on the projected growth of online video content, please visit the eMarketer website If this is your first Click-thru and you would like to see what you have been missing, or if you would like to revisit past stories, please visit our newsletter archive in the members' area on the IAB website.