October 2009

 

 

Speechly Bircham

Introduction


Speechly Bircham's IPTC Group are in the midst of their autumn seminar series.  Following the success of the first seminar, "Customer insight into the electronic marketplace" (the attendee pack for which can be accessed here), upcoming seminars include "Opportunities and threats in the online world" and "Comparative marketing:  the law and the science".  Please click here for further details. 

 

The team will also be giving a privacy seminar in conjunction with Speechly's private client department entitled ''Celebrities and Millionaires: Protection of privacy, wealth and reputation'' on 15 October 2009.  Please click here for further details of the seminar which will explore the ways in which high profile individuals can protect their private lives, wealth and family.  Further updates on the law and opportunities for debate will be provided in the team's webinar series.  The next webinar concerns Binding Corporate Rules. Please click here for further details.


This month's edition of Inform provides a number of tasters for the seminars, including articles commenting on when a counterfeit product is not a counterfeit product and the mismatch between the way in which advertisements are analysed in a legal context as opposed to the way in which the human mind assimilates and perceives advertisements.  The newsletter also contains articles highlighting the dangers of statistical data for data controllers, the importance of branding to the Olympic committee, a review of the springboard doctrine and the type of charges that can properly be imposed on the consumer under the Distance Selling Directive. 


IPTC events

Seminars

 

Opportunities and threats in the online world
Tuesday 20 October, 6-9pm (Registration from 5:30pm) drinks and canapés


Comparative marketing: the law and the science
Tuesday 3 November, 6-9pm (Registration from 5:30pm) drinks and canapés

 

For full details about these and the rest of autumn seminar series and to register your place, please click here.

 

Webinars


Binding Corporate Rules
Thursday 22 October 2009, 4:30-5:30pm (BST)

 

For full details about these webinars and to register your place, please click here.



Brand protection

 

The "in transit" procedure: brand owners' frustration counts

Counterfeit goods in transit escape seizure orders...read more

 

Consumers and comparative advertising; sorry, they just don't get it

Sky has recently found itself on the losing side before the Advertising Standards Authority (ASA), in relation to a comparative advertising campaign.  To reach its decision, the ASA applied a logical and structured analysis and found that key information had been omitted and therefore the ad was misleading...read more

 

London 2012 organisers show Olympic force to protect their brand
The organisers of the 2012 London Olympics have taken a tough stance against infringement of the Olympic trade marks, in particular the iconic Olympic rings.  The Olympic Committee has recognised that the Olympic symbol is the most valuable asset of the Olympics and has taken steps to ensure its protection...read more

The law of confidence

 

Remedies for breach of confidence- clarifying the application and scope of the "springboard doctrine"
The court in Vestergaard Frandsen and Ors v Bestnet and Ors analysed the situations in which an injunction is an appropriate remedy for the unlawful misuse of trade secrets. It was held that injunctions might be awarded even where the confidential information has subsequently entered the public domain...read more

 

Consumer contracts

 

The Distance Selling Directive: direct costs of returning the goods only
Under the Distance Selling Directive, the only charge that a supplier can impose on a consumer cancelling a contract is the direct cost of returning the goods to the supplier...
read more

 

Data protection

 

Hyatt Hotels have no reservations for Binding Corporate Rules
On the 23rd September 2009 the UK Information Commissioner's Office announced it had authorised the transfer of personal information from the UK by any member of the Hyatt Hotels and Resorts Business to other entities within the Hyatt group that operate outside the European Economic Area...read more

European Central Bank warned on processing of statistical data
Data controllers should examine their use of statistical data carefully to determine whether it is truly anonymised data and should consider whether the data controllers 'remit' is wide enough to cover the collection and use of statistical data...read more

 

News items

 

Freedom of Information: ICO publishes guidance note on section 348 FSMA

 

Data Collection: Scottish Government to reduce personal data collection

 

Data Security: New Directors to be able to hide addresses

 

Vehicle Trade Body Improves data security following breach

 

Data and IT Security risk: Ineptitude more dangerous than malice!

 

Information leaflets can be regulated as advertising materials

 

No escape for removals firm who pays £2,000 despite "removing" an unauthorised photograph!


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Downloads

Handouts and PP slides - Customer Insight seminar.pdf - 1.15 mb

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